Bowling centers are usually not the highlight sport venue during the summer months simply because people prefer to do outdoor activities to enjoy the weather. A lot of business owners are still trying to figure out ways to make it through this rough sunny season without going into bankruptcy.
The most required thing any business owner should do plan in advance. The marketing team of each bowling center should plot a nine month budget and expect to stretch the budget to cover the summer months. The owner can’t afford to ignore this step if the company wants to survive. Every form of business normally have its own low tide season and it’s just a matter of controlling things appropriately, especially the budget, to overcome the issue.
In executing the budget plan, the owner and the team need to watch their spending during the lucrative months for it can be tempting to spend when money is pouring in during high tide business season. However, if the team exercises financial discipline, the summer months won’t drain the business account for fixed expenses.
The owner and the managers should clarify the fixed expenses of the bowling center every month such as electricity, water, workers’ salary and maintenance. This is very much useful so that the team will not spend beyond their capacity especially if they are interested to purchase items for the improvement of the site.
There are areas that consider shutting down their operations like for a week or longer all through the summer months to cut cost. But there are bowling sites that can’t afford to take cost saving measures.
Organizing fascinating programs to pull people to your bowling center is one of the several things that you can do to help the business during the summer time. For example, you can set up a free summer training program for kids with the aim to get families to bowl over the summer. Majority of the bowling centers today already have their web sites which is very beneficial since families can effortlessly make their registration over the internet. The new trend is that families subscribe their kids on the center’s website for free and in return they will have the admission to bowl free games daily during the summer. This is very appealing to parents especially if they want to influence their kids to be active in sports and at the same time availing the activity at absolutely no cost.
This strategy is very helpful for bowling centers because even if they are offering games for free, other revenue streams see an increase in activity for example the snack bar area, arcade room, redemption games, and even the billiards room are being utilized.
Another benefit is that when families sign up on the website, they are asked to provide demographic information which include home of record for the children, full names, and birthdays. The data obtained are extremely helpful for marketing purposes not only during the summer months but year round as well for the info can be used to send out fliers, emails and for phone calls to get the word out about upcoming events and promos.
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